
CLIENT
SPICY TURKEY STUDIO
PROJECT MANAGER
Hyoyeol Hwang
ART DIRECTION
Sun Yoon
InterBattery, South Korea’s largest battery exhibition held annually at COEX in Seoul, attracted over 77,000 visitors this year, with 688 exhibitors and 2,330 booths.3
LS led the charge with a strong collaborative presence from six of its affiliates, establishing a dominant footprint both in scale and influence.
The cube embodies a sustainable future energy that reflects LS’s core value of [LS partnership]. Individual elements are seamlessly integrated to symbolize the unity of the affiliates—expressed through an immersive cube, symbolizing interconnectedness and innovation.
RFP DESIGN
LEAD DESIGN
ART DIRECTION
Each affiliate featured a dedicated highlight zone with a card reader. 0,000 visitors actively participated in the digital card rally event.
The core development centred on creating
a dynamic LED narrative with logical visual transitions between the affiliates.












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